Do you do the design?

Yes. Our team proposes 100%-original concepts. We determine the type of video that best corresponds to your needs. We then identify its purpose, its objectives, the audience that it is addressing, and the place where it will be broadcast. We discuss the form that it will take. What will its tone and final look be? We prepare a mood board on which the artistic flavour that the video will take is proposed. The concept is clear and detailed, and it can include the distribution strategy if desired. The client often has a specific idea in mind; we make sure that we fully understand it. To learn more, check out the “Video Productions” page under the “Services” tab or contact us

What is motion design?

Motion design, or computer graphics, is the animation of graphic elements. At Productions Arborescence, our computer graphics designers create graphic elements on demand, which will then be animated. The possibilities are endless: illustrate results, animate your logo, highlight information, provide clarification, or simply visually complement your video to make it stand out. We’ll send you a detailed storyboard that gives you a fair idea of the project before bringing it to life.

How does a day of shooting at a business unfold?

A typical day of shooting at a business unfolds as follows: the team, often made up of 2 to 3 people, comes to the shooting location in advance to set up lighting and cameras. The director will speak with the people on site to explain to them how the shoot will unfold. For example, if a person is interviewed, the director will take the time to review the questions with them before recording. The people who address the camera are put at ease. We’ll shoot multiple takes to achieve a natural result that will showcase the person who has to express themselves in front of the camera. In the week preceding the shoot, everyone involved will receive a document that confirms the date, time, and location of the shoot and which also includes a few tips, such as: don’t learn the answers by heart, bring 2 choices of clothes, etc.

Is the training given by a certified instructor?

Yes. In addition to being an Adobe Certified Expert (ACE) for the Adobe suite of post-production software (Premiere Pro, After Effects, Photoshop), Mathieu LeBlanc also has his approval number granted by the Commission des partenaires du marché du travail. His different courses are offered from beginner to expert level and are recognized for being comprehensive, relevant, and personalized. Over the past 5 years, he has provided more than 600 hours of training to clients such as Groupe Média TFO. The courses are recognized for developing and optimizing the skills of the employees and are updated each year to integrate the changes that have been made to the new software versions.

What are the benefits of adding video to our website or social media?

We believe that the greatest benefit to be derived from a video is helping you stand out. Obviously, video is content, and adding content is a good practice to constantly improve your site’s SEO. But video also projects your image. If you want to project a professional, forward-looking image, let us know; we’ll meet your expectations.