Promotional and corporate video production service in Montreal
Turn-key video production
A video lets you optimize a business’ referencing, helps the company to stand out from the competition and moves viewers, whether they are current or future clients. Across the world, 51% of marketers cite video as the type of content with the best conversion rate*. That says it all.
At Productions Arborescence, we produce personalized corporate, advertising and training videos using leading-edge technology. We take care of every step of video production, from preproduction to distribution strategy. We can also look only one, or several, steps, whatever you need. We’re flexible, open and thorough, and we do everything with good humour.
*(source: alioze.com/chiffres-web)
Event video production
Our production company offers video production services for all types of events. We have the equipment we need to produce personalized videos with excellent quality, as well as qualified resources working closely together.
Do you want to capture an important event? We’ll organize preliminary meetings to identify your needs and expectations. We’ll capture eloquent images that match your communication strategy and that can undergo video editing later. Our bespoke services, our creativity and our experience are our strength… and they could soon be yours as well!
Postproduction
Postproduction is a crucial step in producing a corporate, advertising or training video. We have a studio in Montréal that is fully equipped to edit and record voice narratives. Our vast experience in cinema, communication, advertising, graphic animation and 2D and 3D animation will work in your favor.
In video editing, we choose the best shots and can add in graphic elements. We make living, moving films modelled on a company’s culture. Our audio editing can strengthen messages by adding sound effects, narration, graphic animation and music. We create unique atmospheres that touch your audience’s spirits.
Advertising video
An advertising video is a pleasant and effective way to capture your audience. Today’s advertising videos are based on a story, an anecdote or an experience related to a service or product. The public wants to be absorbed by an exciting tale.
Productions Arborescence produces promotional videos that inspire curiosity and interest in a brand. The video scenarios are told skilfully, offering a succession of captivating, persuasive scenes. We succeed in giving your target audience a positive, exciting experience related to your positioning and your goals.
Personalized design
Your satisfaction is our main goal. In order to identify your needs and best respond to your expectations, we follow a preproduction process. This is an essential step in producing a video that is done right and it includes organizing a conversation with you. Then we’ll draft a scenario and a complete distribution strategy, which we will then present to you.
Once we’ve clearly identified the shape of your corporate, advertising or training video, we’ll prepare a unique concept that will be the basis for producing a high-quality video and adopting a suitable distribution strategy.
The film will be designed to increase the business’ visibility and to distinguish it from the competition, while remaining faithful to its brand image.
Do you want a professional-quality video?
Shooting
With our team’s skills and experience, your video will be produced in the best conditions possible while meeting deadlines. As professionals in the design, production, editing and distribution of video content, we know how much each detail counts and we make sure that everything is organized and coordinated with the strictest attention to detail.
Based on your needs, we can offer you a turn-key or 100% tailored production. Whichever option you choose, your project will be in the hands of experts in creating video content and you will receive wise advice from specialists in the field. All the conditions will be there to give you a high-quality video that meets all your needs.
As well, we use leading-edge materials that guarantee breathtaking image quality.
Frequently asked questions
It is a question of brand image.
Corporate and advertising video production is a powerful marketing tool. Since the number of social media networks is growing steadily every day, it has become increasingly important for companies to stand out.
These videos increase the engagement people have with your brand, enhance your branding, and allow you to better reach your target. Thanks to our expertise, you will be able to promote your brand expression and improve your organizational communications.
The efficiency of social media networks.
Publishing and sharing quality video content on social media platforms is an ideal solution for:
- Introducing a new service or product
- Advertising your promotions
- Developing your brand image
- Bringing your ideas to life
At Productions Arborescence, we offer many custom-made production services under the same roof. Our objective? To offer you a complete personalized service to help you stand out and increase your visibility.
Know your audience
Corporate videos, or institutional films, are there to inform. It is therefore imperative that the video contains all the information relating to the product, service, or your company.
Moreover, it is essential to know your target audience before you start producing your videos. Therefore, we strongly recommend you do research on your current and potential customers to properly get your message across.
Our experts will support you every step of the way
You can also create a first draft of a script; our production experts will offer you sound advice to produce a video adapted to your brand image and the message you wish to send out.
These crucial steps will allow you to strengthen your brand image and reach as many people as possible in your target audience.
To produce a quality promotional or advertising video, there are many elements to consider. Here are the steps of the production process to create a video adapted to your advertising or promotional message:
- The first step is to identify the purpose of the message. What is the message you’d like to send to your customers? Who are you targeting with this commercial? Your video production must primarily rely on this data.
- Once you have found your audience and the tone of the message, plan a budget.
- Once the budget is set, it is time to move on to the design stage. Our studio will help you develop a script adapted to your advertising or promotional message thanks to the expertise of our artistic director. This step ends the pre-production part.
- When the script is accepted, we then move on to the production stage. It is at this stage that we carefully plan the production details to carry out your project according to the rules of the art. We evaluate and analyze your needs to find the best technical, financial, and human solutions to produce your video.
- When all the details have been reviewed and accepted, we then move on to filming your audiovisual production.
- Finally, the post-production stage. It is at this stage that our seasoned professional editors create the dynamic editing of your message. In addition to the editing, we integrate the narration of the music and the elements of graphic animation and motion design such as special effects. We also study the colorimetry and the calibration of the images, then work on the sound design.
The Essentials of Professional Video Production
The importance of the director
There are many parameters to consider when making a professional production. For example, the quality of the image, the sound, the editing and of course, the expertise of team members who worked on the production.
To make a professional production, it is also necessary to have a director, because he/she is the one who leads the team and who ensures the quality of the production.
Other essential members
Besides the director, the director of photography is another important member of the video production team. They collaborate with the director and can take care of the lighting and the framing. You will also need a:
- Sound engineer
- Actors and/or animators
- Scriptwriter
- Account Manager
- Project coordinator
- Producer
Location scouting
The Productions Arborescence team of video production specialists starts by going to the filming location to install the lighting and the cameras. The director then takes the time to explain how the shooting will proceed.
If it is a video interview, the director takes the necessary time to discuss the questions that will be asked during the interview before the recording. We also offer to rent our studio for recording, but we can also shoot indoors, outdoors or in your offices, depending on your preferences.
Making sure the teams are at ease
In the week before shooting, everyone involved in the production receives a complete document. This document confirms the date, time and location of the film set. We also offer some useful tips such as: do not memorize the answers or bring two choices of clothing.
Before we start filming, we make sure everyone in front of the camera is comfortable. We then take the time to do several takes to obtain a natural result that highlights the actors or animators selected or the internal representatives.
The green screen is ideal for creating a scene perfectly adapted to your video, without necessarily having to leave the studio. For example, a travel agency that makes a promotional video about traveling in the South. The use of the green background makes it possible to replace it with a backdrop of white sand beach, blue sky, and palm trees at the post-production stage.
No need to travel to Mexico to film your production. You can therefore choose an image, a video, or the desired visual effects to represent your desired location.
Complete production services
We offer a full production service. Our team has the necessary expertise and experience in the field to offer you 100% original concepts for your corporate, advertising, and promotional videos.
Productions Arborescence will accompany you during all the stages of the project. We start by assessing with you the type of video that is best suited for your production needs. Our team of experts is flexible and always has a solution mode mentality!
A detailed strategy
Our service also includes identifying the purpose of the message, the audience and where this message will be broadcast. Then, our experts will collaborate with you to review the shape, tone, and result of your video.
We also draw up a pictorial plan that illustrates the artistic approach of your video. In this plan, we include all the details regarding your video's distribution strategy and concept information. If you have a specific idea in mind, we do everything in our power to bring it to life.
The D.O.P is the director of photography. They are an important member of the production, as they are responsible for the camerawork during filming. The D.O.P works in close collaboration with the director, and they are also responsible for the aesthetics and the lighting. It is also the D.O.P who directs the lighting designers to properly place the projectors and accessories.
The D.O.P also selects the most suitable camera shots and lighting for the scene so they can get the best pictures possible.
Need information on our video production service? Contact Productions Arborescence today. We will be delighted to bring your advertising and corporate video projects to life.
